SEO for Dentists, Dental Practice and Dental Clinic in India, EU, UK, USA, Canada, Australia, New Zealand and across the World
By: Joseph de Souza
A Complete Guide to SEO Lead Generation For Dentists, Dental Practice and Dental Clinic Websites
- SEO is necessary for dentists and dental clinics as it is a cost-effective way to generate targeted leads for their business.
The conversion rate of visitors from search engines is high, especially for long tail keywords. - Customized Google Ads setup can be a more cost-effective option, with one-time charges and direct payment to Google.
- Recommended Type of Websites for Dental Practice and Dental Clinic
- A WordPress-based website can be a more affordable option, with full ownership and lower hosting charges.
- It is important to have a well-structured website for a dental practice, including pages for various services offered.
- Keyword research is crucial to choose the right keywords that will have the maximum impact and match the intent of potential customers.
Specific keywords with the city name included should be used for detailed keyword research to target the desired areas. It is important to consider search intent when targeting keywords for web pages, as this can affect conversion rates. - It is important to consider search intent when targeting keywords for web pages, as this can affect conversion rates.
- Creating separate pages for each service provided is ideal, but closely related services can be grouped together on one page.
- When creating service pages, it is important to include a summary of the service, paragraphs on sub-services, pictures and videos, areas serviced, and reasons why customers should choose your service.
- The URL structure should be simple and easily recognizable, such as service-name.
- Technical SEO considerations include proper website structure, HTTPS and SSL certificates, meta robots tags, sitemaps, redirects, and canonical tags.
- Contact and About Us pages should include relevant information about the dental clinic and dentists that are part of the team.
- Creating a Google Business Profile can be beneficial for small businesses, as it can appear on Google products and searches. It is important to provide accurate information and choose categories carefully.
Why is SEO Necessary for Dentists?
First of all in today’s world, most of your prospective patients are looking out for a dentist online. They are hardly likely to look up pages on yellow pages or newspaper ads to find a dentist. This means that your online presence is extremely important and it is not just sufficient to have an online presence.
As soon as someone searches for a dental speciality which you are offering, your website has to appear on the first page for you to be found, besides this, it would be also be a bonus if your dental practice, appears in the local pack.
The next point that a dental practice or a dentist has to consider is that Google ads are expensive.
Hence, it is necessary for every dental practice to have a strong online presence and see that their website appears as high as possible in the search engine results so that potential patients can find them easily. Besides internet is the cheapest way of getting targeted leads for your dental clinic.
Moreover there is also a big rise in so called " Medical Tourism" in many places such as Goa, India, where there are a lot of patients from overseas who will book an appointment with a dentist in Goa.
As seen below, there is quite a high cost for trying to get patients by advertising in Google Ads. The cost per click for bidding on dental clinic goa in Google UK will cost you GB £ 1.94 per click at a minimum. The cost per click of goa dentist related keywords for a top of the page ranking in Google Ads could go upto GB £ 6 (Six GBP)
I will discuss how a dentist , dental clinic or dental practice can optimise their dental website to get lots of targeted leads.
Also the conversion rate (Proportion of your website visitors turning to patients) of visitors from search engines is high. It is even further increased in case of long tail keywords i.e. longer queries which target more precise terms and have usually low volumes.
Customised Google Ads Setup for Your Dental Practice or Dental Clinic
You can have a customised setup of Google Ads for a one time charge, and though not ideal it will still be a million times better and extremely cost effective as compared with the lead selling companies.
For this basically the following jobs are done - setting up your Google Ads account, keyword research, making the ad groups and setting up the ads. You only have to pay Google directly.
You will get even better results if your landing pages (the page where the link in your ad leads to) are well optimised for the targeted keyword.
The Type of Website Recommended for Dentists and Dental Clinics
The first thing to consider when you want to set up a website for a dental clinic, dental practice, or a dentist is to determine the type of site that you want to create. It is best to have a static website or build a website based on WordPress.
Care has to be taken that the website is fully accessible to all types of users and is responsive. More details regarding a WordPress website suitable for dentists is given in SEO for small business websites, where details of the website options and more details of WordPress based websites are given.
If we conduct a search for dental practice + cityname, We can see that all the top ranking websites in Google search results are responsive, simple and fully accessible to persons with disabilities.
Having a website which has too many interactive elements will not be accessible. As you may be knowing there is an increasing tendency, specially in countries with strict accessibility laws to take action against non-accessible websites and this is particularly more important to websites of doctors, dentists, hospitals, pharmacies, and the medical niche in general.
What a WordPress Based Website Will Cost You
You should be able to get a WordPress website with about 15 pages entered and upto 6 plugins installed and configured for less than GB £500. (€ 580)
A 5 page website plus a contact page will be even much lower and you could even get a website for less than £300. (€ 350)
The advantage being that you fully own the website. The hosting charges for a good quality European webhost and an SSL (Security Certificate) will just be about GB £60 (€ 65) a year.
Of course, I am assuming that you are going to write the entire content and take the photographs illustrating your work yourself.
There are several suitable themes available for a Wordpress based dentist's website like the general purpose Astra theme or a special dental clinic website theme from the WordPress theme directory. 
Website Structure For Your Dental Clinic or Dental Practice
It is now time to think about all the services you offer and list them.
Also have an contact us, about us and about the dentists working in the dental clinic. Showcase your expertise, authoritativeness, and trustworthiness in the about pages.
As an example for your dental Clinic these are some of the service pages we will have to create.
Teeth Straightening (Orthodontics)
Invisalign (Orthodontics)
Pediatric Dentist (Pediatric Dentistry)
Cosmetic Fillings (Cosmetic Dentistry)
Teeth Whitening (Cosmetic Dentistry)
Teeth Cleanings (Cosmetic Dentistry)
Dental Checkups And Cleanings
Tooth Extractions
Dentures
Root Canal Therapy
Dental Implants
Dental Crowns
We we have then to find out the searches conducted for each of this topics and also the combination of this topic with the city name.
We can then start the keyword research. As an example if the city name is Gordon, NSW, Australia and the topic is dental implants, we have to do detailed keyword research with dental implants and dental implants Gordon as our seed keywords. Continuing this way, we have to do similar keyword research for all the other main services offered at the dental clinic like emergency dentist, Teeth Straightening , Pediatric Dentist etc.
The exact topics and the priority for inclusion can be found out after keyword research. More stress will have to be placed on the search terms that your prospective patient will use to search your services rather than the technical term.
Keyword Research For Dentists and Dental Clinics - What Keywords Should I Choose?
We have to research the topics which will have the maximum impact in terms of visitors Extremely broad keywords will not bring results as their intent will not match. e.g. dentist means lots of things to the searchers, besides it targets people residing everywhere, most of whom are not likely to visit your clinic. The patients could be searching for any of the dental services offered by a dental clinic.
We also have to consider the intent of the searcher. For example many people searching for teeth whitening are not looking for a dentist but just products to whiten their teeth. Below are keywords related to cosmetic dentistry related services. I have also displayed the cosmetic dentistry + Cityname for two places.
Next we have to do detailed keyword research for the service page related keywords. e.g dental implants. Here are a lot of the keywords which people search for under dental implants. 
Finally we use specific keywords to do detailed keyword research. We then check by adding cityname at the end to check the number of searches. For example for dental implants in London we use words like "dental implants London" 
Finally we can research all city related dental implants keywords. We research here how many people search for that word and related words in our targeted areas. These can be done for big cities like London or Sydney. Small cities like Gordon, a suburb of Sydney or places like Goa will have very few city related keywords on that topic. Usually it will be just dental implants +cityname
For example for Sydney, Australia, I have researched dental implants related keywords which people in Sydney search for. 
If you have resource constraints, give priority to the keywords that have larger number of searches and are relatively easier to rank.
Another example is from Gordon, NSW, Australia. The first screenshot is of dental implants and the second of dental implants gordon
For dentists in Gordon the keyword dental implants gordon is more targeted at the patients who are likely to be their patients, is easier to rank and costs much less in Google Ads (Should you choose to advertise).
Intent of the Searcher
Finally take a note of search intent or your visitors will not convert. For example "teeth cleaning" has a much higher search volume than "dental teeth cleaning" but people who search "teeth cleaning" may wish to find out about the products available so their can clean their own teeth.The Home Page For a Dental Practice and Dental Clinics - What Keywords Should I Choose?
Typically for the home page you should choose keywords like dentist + Cityname or dental clinic + cityname or Dental Pactice + CityName . Also other main keywords like Emergency Dentist etc. The exact choice of keywords depends on the region being targeted. For example in India dentist and dental clinic are more popular and dental practice is hardly searched for. Whereas in the United Kingdom, it is different. Here the words dentist and dental practice are more popular as seen below. 
Assigning Keywords to Web Pages
Ideally you must create a separate page for each service that you provide. You can group similar or very closely related services on one page for example teeth Whitening and teeth cleaning can be targeted in the same page.
In case you are in doubt of whether you should create a single page or multiple pages for closely related keywords - check if you have enough content that would be useful for your visitors to fill additional page(s).
For example when we create a page for teeth whitening and cleaning we have to research the closely related keywords.
For example the following are some of the keywords that people use when searching for a teeth whitening or cleaning service:
teeth whitening
teeth whitening treatment
teeth whitening near me
professional teeth whitening
teeth cleaning
teeth cleaning cost
teeth cleaning near me
dental teeth cleaning
professional teeth cleaning
dental teeth cleaning services
cost of dental teeth cleaning
dental teeth cleaning services near me
is dental teeth cleaning necessary
dental teeth cleaning consultation
dental teeth whitening
cost of dental teeth whitening
dental teeth whitening treatment
dental teeth whitening near me
how much is dental teeth whitening
how long does dental teeth whitening last
Creating the Service Pages
Next we have to create service pages one for each speciality of treatment. Before that we have to map the keywords to the service pages. After this, we have to create content outlines, which will detail What sub-topics are to be covered in that particular service page.
Create a summary of your service on top of the page. Write a paragraph each on the sub-service/sub-topic. Add pictures when performing each sub-service to illustrate. Example for Dental implants, you could illustrate with photos of the different types of implants.
You can also add short videos. Towards the end of the page write the areas serviced. you could also add at the end why people should choose you over a rival service.
You will require a dentist well in that particular subject of the speciality being covered on the page to write on the topic using the content brief.
Example of a service page below for Dental Implants
Title: Dental Implants Gordon, NSW | All On 4, Screwless & Full Mouth Dental Implants
Meta Description: Restore your smile with All-on-4, Screwless & Full Mouth Dental Implants. Long-lasting, natural-looking results by expert implant dentists.
Heading H1- All-on-4, Screwless and Full Mouth Dental Implants in Gordon, New South Wales, Australia
Your Stunning Confident Smile Awaits You
Write on each of the following sub-topics. While writing the text remember that you are writing for a prospective patient and not for a fellow dentist or doctor, so use simple easy to understand language.
Introduction to Dental Implants:
One-sentence definition of dental implants (what & why). Quick summary of who benefits and what the page covers.
1. What are dental implants?
Explain Dental implants and their basic components - implant (titanium screw), abutment, crown/bridge/denture
2. Step-by-step procedure and stages of treatment
— consultation, planning (CBCT/scans), extraction (if needed), implant placement, healing/osseointegration, abutment & prosthesis placement, follow-up
3. Types of implants and treatments
— single-tooth implants, multiple implants & fixed bridges, All-on-4 / full-arch solutions(how it differs), endosteal vs subperiosteal, same-day vs conventional.
4. Who is a Suitable candidate?
(Bone quantity/quality, gum health, medical factors) — bone volume/density, gum disease, smoking, age considerations, systemic health considerations.
5. Risks, complications and success rates
— infection, implant failure, nerve injury, peri-implantitis; generally high success but dependent on planning & care.
6. Aftercare and recovery timeline
— short-term wound healing (1 to 2 weeks), osseointegration (often 3 to 6 months), maintenance and hygiene.
7. Costs of Dental Implants
— price ranges, factors that influence cost (single vs full arch, materials, clinic/location), payment plans.
8. Materials & prosthetic options
— titanium vs zirconia, crown materials (porcelain, metal-ceramic), bespoke dentures/bridges.
9. Same-day / immediate load options
— (teeth-in-a-day / All-on-4) — pros/cons, who’s suitable, clinical workflow.
Answer questions regarding dental implants like:
what are dental implants?
what are the 3 types of dental implants
how much does it cost for dental implants?
how long do dental implants last?
what is all on 4 dental implants?
how much for all on 4 dental implants?
do dental implants hurt?
how to clean all on 4 dental implants?
does food get stuck under all on 4 dental implants?
Make sure that the main keywords like those below are covered:
dental implants
types of dental implants
all on 4 dental implants
what are dental implants
dental implants cost
screwless dental implants
how long do dental implants last
all on 4 dental implants cost
dental implants near me
full mouth dental implants cost
cheap dental implants
full mouth dental implants
affordable dental implants
Tell the potential patient why you should be selected to be their dentist
Why You Should Choose Us:
Choosing us as your dentist means placing your smile in experienced and caring hands.
We focus on providing gentle, personalized dental care using the latest techniques and technology to ensure your comfort and long-term oral health.
Every treatment plan is tailored to your unique needs, with a commitment to transparency, quality, and lasting results.
Whether you need routine checkups or advanced restorative care, our goal is to help you achieve a healthy, confident smile in a relaxed and friendly environment.
Finally add the areas that you service. For Gordon, NSW, Australia it will be something like this:
We serve the following residential and commercial areas of Gordon including the surrounding areas like Killara, Pymble, West Pymble, and East Killara.
We also provide services to the nearby places Lindfield and St Ives and neighbouring towns of Sydney, Galston, and Kenthurst.
URL Structure
A slug or URL slug is the last part of a URL that identifies a particular page. It is best to write it so that a visitor can immediately recognise what the page is about. For example for the dental implants your slug should be dental-implants
A simple format for the slug would be :
service-name
Technical SEO
Make sure that your website has a proper website structure so that it will be easier for your visitors as well as googlebot to navigate your website. You should have your Home, services, About and Contact as your main pages.
Under services all your service pages should be listed. You should preferably have a small description of each your services on the service page and then link it to the specific service page.
Use HTTPS and install a SSL (security) certificate
Make sure that your pages are not blocked to the search engines in the meta robots meta tag or by the robots.txt file. You can link your sitemap in the robots.txt file.
Also make sure that no duplicate pages are present by the use of proper redirects or canonical tag.
Secondly thin content like category and tag pages created automatically by the content management system like WordPress must be noindexed. This usually can be achieved by the use of a suitable plugin and setting noindex, follow in the robots meta tag in the head of the page to get them deindexed.
Contact Us and About Us Pages
On the contact page include the name of the business, address, email id and telephone numbers. You could also include directions and a map.
The about us page should consist of a write up of why selecting you will benefit the customer and brief details of the dentist in your team with a link to a separate page of that particular dentist, if required.
It is also very advisable to create a separate profile page for the most prominent and highly qualified dentists in your team who have the most knowledge regarding carrying out the various services.
Google Business Profile For Dentists (formerly Google My Business)- The Local Pack
It is very beneficial for a small business to create a business profile on Google as it can appear on Google products like Maps and Search (Local Pack), when people search for the keywords associated with your dental services. In addition it will also appear when people search for your business.
Provide your hours, website, phone number, and location (a street address, service area, or place marker, depending on your business) on your Google My Business profile.
Choose your main category and additional categories carefully. An analysis of a prominent dental practice revealed that several categories were missing as seen below. It was also revealed that Dentist was the most common category followed by Dental Clinic, Cosmetic Dentist, Emergency Dental Service, Teeth Whitening Service, Dental Implants Provider, Dental Hygienist and orthodontist.
Affordable SEO Packages for Dentists in India, EU, UK, USA, Canada, Australia, New Zealand and across the World
The price of a SEO package for a Dental Clinic website where the total pages on the website is less than 50 or so and targets a small geographical area like a town or part of a big city will start at
EURO € 700 (Great Britain £ 610) for an brief SEO audit as well as optimising 5 Pages (3 to 5 main keywords + Lots of Additional long tail keywords as described in the process above for each page).
The Dental Clinic SEO service provided includes
1) Brief SEO Audit,
2) Keyword Research for home page as well as 4 service pages,
3) Advice for content writing with Content outlines for Home page and 4 service pages and keyword mapping,
4) SEO Copy editing inclusive of content rewriting for proper targeting and suggestions regarding missing content,
5)Writing the title, meta descriptions, headings,
6) Sitemap creation and submission,
7)Setup of Google and Bing Webmaster tools and
8)complete On-page and Technical SEO.
This is a ONE time charge for the above mentioned work
Web Design and Development for your Dental Website
Web design and development using WordPress starts from EURO € 320 (Great Britain £ 275) for a 5 page website. More details in Web Design and Development Packages.
Please contact for more details. I have successfully done SEO for websites in 3 languages - English, German and Danish. I accept SEO work in several other languages also.
Video on Complete Guide to Optimising a Dentist Website
And Finally here is a video with a presentation plus the full web page in an interesting audio format
About The Author
Joseph de Souza is a leading Freelance SEO consultant and Web developer in Goa, India with more than 17 years of experience in internet marketing.
He has a proven track record and has has helped several companies increase their traffic many times over and thereby increase their revenue and profits.
Besides English, Joseph has also successfully optimized two German language websites and a Danish language website and obtained outstanding results.