How to Choose the Best SEO Company in Goa, India (And be Sure of it)

By: Joseph de Souza

Now you have finally decided that you require a SEO freelancer or company as you need to increase your sales. So which SEO freelancer or Company should you choose? At the outset you should set your goal. Your goal should be to increase relevant traffic to your website that will convert and thereby increase your revenue. It could also be to increase signups for a trial, increase downloads, or the popularity of your brand.

You should not go after getting the #1 ranking for a pet keyword where the coversions are low, vanity metrics like DA or DR (a few years back it was Google PageRank chasing - until Google dropped it) or trying to rank for keywords which are extremely competitive with respect to the authority of your website.

Once your goals are established you should make a shortlist of SEO companies or freelancers who can accomplish your desired goal and within your budget. You have also to be aware that even a good freelance SEO consultant will not want to take up your work in case you have a very low SEO budget.

Now do you choose a best SEO company or a good freelance SEO consultant ? Read on for some great tips to choose a good SEO company so that you do not waste cash.

How to Shortlist Good SEO Companies and Freelancers

We can shortlist possible SEO companies by looking at Google search rankings, referrals from your friends and personal networks and professional networks, references from Similar non-competitive companies, referrals from industry insiders whom you know. for example some top industry websites like MOZ maintain lists of recommended SEO and companies.
Steer away from "pay to play" lists i.e. which demand payment to be listed and ranked within that list and only payment determines the listing and ranking. Also stay away from lists or so called reviews of SEO companies where the basic listing is free and the ranking depends on the amount that the company pays. This is certainly not a test of quality. You should also stay from lists created by persons to promote themselves or from dubious sources.

You can also checkout author profiles at the leading and reputed SEO websites and contact the authors to check whether they are into SEO consulting.
You must also also be aware that the SEO companies recommended by leading industry websites or the the SEO that write in leading and reputed industry websites do not come cheap.
You can add to list SEOs with proven knowledge who contribute useful tips and suggestions in any SEO community and their comments are well received by the SEO experts in the community and the community members at large.
Below is my comment in inbound and the reply to it from internationally well known SEOs.

Comment on selecting an SEO

We will now look in detail at the shortlisting process what we have to check and finally the question that we have to ask the SEO company before we make our choice.

Shortlisting by References

Speak to your friends from your professional and personal networks who have used the services of a SEO consultant or company and ask them who has done the SEO for them.
You can also ask if you know of similar non-competing companies who have employed an SEO consultant. Lastly you can also ask known SEO experts whom you are familiar with to provide references.

Shortlisting by Google Rankings

I will now help you how to shortlist a possible good SEO consultant or company using Google search result. Remember to skip the ads and look at the organic results. This is because a good SEO will know how to get organic traffic for his website.
Again if the SEO is so busy because he has a huge amount of clients through referral that he cannot devote time to improve the his website, then again he will not require advertising.   
Skip this ....

SEO Company Google Ads

Look here ....

SEO Company organic results

Again, I wish to stress that Google Ads are a great way of getting traffic fast, specially for new websites or when you require to increase your traffic fast, but in this case you are searching for someone who can increase your organic traffic, that person or company must have a great track record of having increased the relevant organic traffic for their clients or the very least must be able to get organic traffic for their website.
Now once we have shortlisted SEO companies or freelance consultants we move to the next step.

Check What They Have Written On Their Website About SEO

The next important step is to see what the shortlisted company or consultant has written on their website. This will give you an idea of their SEO knowledge. For example I have written on Website Technical And On Page SEO Audit This is very important and all SEO experts are unaminous on this point.
Secondly you can also check whether they are active in SEO communities, forums and Question and answer websites. In case they are check the response to their answers by SEO experts in particular and the community members in general. For example my Quora profile has already over 231 thousand views so far ....    . Quora Profile

There are companies that even charge quite a bit but if you look at their websites they have not even implemented the basics of SEO. They do not have good content, no optimised title tag on each page and other basics of On-Page SEO are not followed.
Some other companies call themselves a digital marketing company and have filler text or dummy text (the text used to check formatting like lorem ipsum dolor sit amet), or pages without content, only a top heading and the menu.
Worse still some have copied full pages from other companies websites and when the other company blocked hotlinking of pictures the pictures went missing. Beware of such SEO companies.

Check If The Seo Company Follows The Search Engine's Guidelines

This is essential, otherwise sooner or later your website may incur a penalty. I have come across SEO companies offering packages that include "Link Wheels" and "Doorway Pages or gateway pages" as part of the package.

Note that all types of Link schemes like Link Wheels are explicitly mentioned as being against their guidelines by Google, so also Doorway pages or Gateway pages.

Techniques to avoid mentioned in Google Webmaster Guidelines

There are even companies which even highlight practices against Google guidelines in their packages as seen below. In case there SEO company uses any such tactics which are against Google guidelines then run away.

Link Wheels against Google Webmaster Guidelines

Gateway Pages against Google Webmaster Guidelines

Do Not Select Any SEO Company Based On Spam Email Or Cold Call

Beware of a SEO company who sends you an email out of the blue promising great SEO results at a cheap price. And be doubly careful when it is emailed using a fake identity.
   Most of the times the email will be written in poor English.

The Company Claims a Special Relationship With Google

Google does not have a "Google Partner" or a "Google Premier Partner" for SEO. They have clearly stated that many times. Here is what is mentioned by Google "The Google Partner badge shows that specific Partners have passed Google Ads product certification exams and are up to date with the latest product knowledge. In other words, they earned it. "
Moreover some of the companies that display the badge, including few from Europe and USA are not even actually Google Partners.

Google have also stated on the Search Console Help Center "Beware of SEOs that claim to guarantee rankings, allege a "special relationship" with Google"

Google's Webmaster Trends Analyst John Mueller again repeated there is no "Google Partner" or a "Google Premier Partner" for SEO (See below)
John Mueller - No Google Partner status for SEO

Google Partner for Google Ads

Check The Previous Work

Ask the SEO company or freelance SEO Consultant to provide screenshots of rankings obtained for previous clients and it is better that you check some of the rankings yourself. Also check out if there are any SEO case studies like the one written by me in this website.
You can also check out the testimonials given by the SEO companies clients. For example see the testimonials given to me by two European companies.

Client Testimonials

Below are just a few rankings obtained by me for clients.
motorradtouren indien search in google.de

motorradtouren himalayas search in google.de

garderobe billetter search in google.dk

papirarmbånd search in google.dk

drink roll tickets search in google.co.uk

radicon industrial motors search in google.ae

radicon industrial motors search in google.ae

And here's just one of the queries out of the enormous number of search queries that I rank for on the first page of Google search results.
international seo india search in google.co.in

No SEO Company Can Guarantee a Particular Ranking

Google has clearly stated "Beware of SEOs that claim to guarantee rankings, allege a "special relationship" with Google, or advertise a "priority submit" to Google." Also be careful of companies who will will not inform you of the changes they do to your website. Ultimately you will be held responsible for changes done to YOUR website.
   Also remember that SEO is a long term process any any seo who plays by the rules cannot get results overnight.

No one can guarantee ranking

Know The Person Who Will Actually Work on Your Website

You need to make sure that the person working on your website actually knows his stuff.
In case you choose to hire a medium or a large sized company the person working on your site will be different from the team or persons that did the initial presentation. The practise being that the best person or persons in company will usually do the presentation so that the comapny has the best chances of closing the deal.

In case of a freelance SEO Consultant, it is almost always the same person that will do your work, so you know beforehand.

Video by Google On How To Select a SEO

Watch the video by Maile Ohye of Google which gives further tips on the process.

Checklist For Selecting the Best SEO Company in Goa, India:

Shortlisting SEO Companies:

  • Checkout top industry websites like MOZ which maintain lists of recommended SEO and companies.
  • Checkout author profiles at the leading and reputed SEO websites and contact the authors to check whether they are into SEO consulting.
  • Check SEOs with proven knowledge who contribute useful tips and suggestions in any SEO community and their comments are appreciated by the SEO experts and community members.
  • Speak to your friends from your professional and personal networks who have used the services of a SEO consultant or company.
  • Shortlist a possible good SEO consultant or company using Google search results by checking out terms such as SEO Goa, SEO Consultant Goa etc.
  • Do Not Select Any SEO company, freelancer, or consultant Based On Spam Email Or Cold Call

Selecting SEO Companies:

  • Check what the shortlisted company or consultant has written on their website.
  • Check whether they are active in SEO communities, forums and Question and Answer websites.
  • Check If The SEO Company Follows The Search Engine's Guidelines
  • If the Company Claims a Special Relationship With Google, then RUN AWAY.
  • Check rankings obtained for previous clients
  • Also check out if there are any SEO case studies and Testimonials on the website of the SEO Company.
  • Beware of SEO companies that claim to guarantee rankings.
  • RUN AWAY if the SEO company assures results in a few days time.
  • Be careful of companies who will will not inform you of the changes they do to your website.
  • Know The Person Who Will Actually Work on Your Website