Search engine optimization is the most cost effective tool to promote your products and services.
More visitors to your website mean greater visibilty for your products or services and
I provide professional Search Engine Optimization services. The SEO service provided is highly efficient, affordable as well cost effective. The search engine optimization strategy employed is strictly according to the webmaster guidelines given by the major search engines. I will ensure that the most effective and suitable search engine optimization strategy is employed so that your website gets the best possible placement in the internet search engine results. I have managed to get extremely good results for all the websites that I have worked with. The sites include a hotel web portal.
Search Engine Optimization is a very cost effective way to advertise your products and Services. Just look at the screenshot below of a small section of the keywords search for the purpose of SEO analysis.
If you opt for advertising on the side of the search results you will have to pay the stated amount every time
someone clicks on your ad and visits your website.
For example if you advertise on the words "Cheap flights to Goa", your advertisement will appear along side the said search and every time someone clicks on your ad you will have to pay Rs76.41. So for just 100 visits to your website you will have to pay Rs7,641. All the sites I have worked with have had a huge increase of visits per month soon after optimization. .
SEO is the process of improving the content of your site so that the words which the internet users may use to search the
site are present in the website and are naturally integrated within the flow of the web page. Search Engine Optimisation is also the process of making sure
that all the pages of the website are easily accessible. During SEO we have to make sure that the Title as well as the page descriptions, keywords
and all the Alt tags present on the page are descriptive as well as accurately reflecting the content. It is also about providing a
better user experience for the site visitors.
I will briefly explain some of the various things that will be done for optimising your site.
To begin with a search engine optimization analysis is done for your website. This includes all the possible parameters for your site- The structure, content, accessibility to the site visitors, size of each page, your search engine placement, your competitors search engine rankings for the targeted keywords as well as several other factors.
Your site will be analysed and internal link structure and navigation will be noted. The site should allow the
visitors to access all the menu items on your menu. If your menu has 50 items and they scroll past the height of
the page, it is useless to the visitors as the items which are beyond a certain point will not be accessible.
Likewise the most important pages in your site have to be easily reachable by site visitors.
I will also make a full study of the internal site navigation of your site and recommend the most beneficial site structure as bad internal navigation will affect your search engine ranking. Also the way the search engine reads your page will also be noted. This is accomplished by the use of a text based browser such as Lynx to view your site as most search engine spiders view websites in a similar fashion.
As an example see the screenshot below of the display of a page of this website in Lynx. All these factors and more will be observed and a report will be prepared along with the recommendations for rectifying the same.
Keyword analysis and research plays a very important in organic search engine optimisation.
Organic search engine optimization is optimizing the content, metatags, site structure of your site so
that your website will naturally be placed high enough in the Search Results of the major search engines
when the keywords appropriate to your website are searched for. The keyword as well as key phrases analysis
and research will be done by me and you will have a complete list, fully sorted in the order of importance
of all relevant keywords and keyphrases for your industry.
Keyword Research is extremely important in SEO. Unless the web page that you are trying to rank for has the keywords that the visitors use to search, your site will never appear in the search results for those words.
The presence of the targeted keywords in your web pages play a very important role in SEO. I will make suggestions
for better site layout as well as the inclusion of relevant keywords on each page of your site. This will ensure that each page of your site
will get a good position in the search results for all search engines. I will also suggest inclusion of more content so
that the keywords that are to be targeted are included.
The guidelines of the major search engines clearly state that we have to make sure that the words which users may use to search our page are included in the content of our web pages.
I will also rewrite some of the content so that the keywords that are to be targeted are included. The keywords will be included in such a way that your content and flow will appear natural and pleasing to the site visitor. This procedure for the important pages of the site. The number of pages will depend on the package selected.
If required by you, I also can rewrite the content of all the pages of your website
based on the core content given by you so that the targeted keywords are included, the content is free from spelling
and grammatical errors and the presentation style is improved. I will also ensure that your content along with the added keywords is presented in a
very pleasing and natural way to the site visitor.
Suggestions will also be given to you if more photos as well as content are required and the same will be added after duly rewriting with consideration to keywords and presentation.
If you select View Page source when viewing any web page in your browser,
you can view the meta tags as well as the Title Tag. The title tag is very important
in search engine optimisation as search engines use it as the primary means of determining the
topic of your web page.
The description meta tag is also displayed very often below the title in the search result and the internet users may use it to determine whether they wish to visit your site.
The meta keywords tag now has very little importance to search engines like Google. However Yahoo and some other search engines give some importance to it. It must be worth remembering that the keywords that we include in this tag must occur in the content of our page. Below is a screenshot displaying the meta tags along with the title tag.
I will analyse your content as well as the targeted keywords and suggest Page Titles,
Page descriptions as well as keywords for your website. The page titles will be rewritten so that
the keywords that are to be targeted are included, after analysing the keyword research. The selection
of keyworld will be done so as to optimize the results.
The page descriptions will be written so that the keywords are included, and it properly reflects the content on the page, and is appealing to the visitor who searches for the target terms that you are targeting. Page Descriptions are important as they are very often displayed below the Page title on the Search Result Page. (As in the Screenshot below).
Rewriting of Page Titles, Descriptions and Keywords will be done for the important pages of your site.
If required by you, I also can rewrite the titles, descriptions as well as keywords for all pages of your website.
Search engine spiders as well Text based browsers cannot read images as well as text embedded in images.
It is therefore necessary to convey the meaning of the image or enable the spiders to know what our image is about by use of the "ALT"
attribute. The "ALT" attribute for the images (pictures and graphics) on the page will be rewritten so that they properly reflect the content
as well as include keywords if appropriate .
This procedure will be done for for some of the important pages of your site.
Typically a hyperlink consists of two parts
The hyperlink in HTML code is shown in the figure below
In the above case the search engine will consider that the page installation-configuration-joomla.html is relevant to the term "Joomla Installation and Configuration". Hyperlinks have to be created in such a way so that relevant keywords are included in the link text as far as possible.
Web directories offering one way SEO friendly permanent links are great way of improving
your rankings in Search Engines. A large list of directories (about 1000 web directories) will be given to you and you can then
submit your site URL along with an appropriate Title (Anchor Text) and Description for inclusion in their directory.
The page rank of the directory will also be given. Besides this I will give you prepared spreadsheets for you
to keep track of your submissions.
The best way to submit to web directories will be clearly explained with an example. Six titles along with descriptions in keeping with the requirements of title and description submission for the various directories will be prepared. The titles will be written so that your Search Engine Optimization gains are maximized.
Advice will also be given to you on the pace of submission, the most appropriate category for your website, how to vary the titles and descriptions of your submissions and all other relevant information.
A complete manual directory submission service is also provided. Six different Titles and Site descriptions are prepared keeping in mind the keywords to be targeted. After submitting the site the submission details for each directory is also maintained. This will save you the trouble of preparing the Titles and Descriptions, visiting each web directory and searching for the most suitable category to submit your site (for each directory that you wish to submit to) and then manually submitting your site.
A complete linking strategy will be given to you which will help you to link to other relevant sites in your industry. A complete competitor analysis will also be done for the top 10 competitors for your main set of keywords. This will help you study the linking strategy of your competitors and enable you to better it. From this you will also get an idea how to get additional links. You will also be advised regarding a suitable strategy to improve your link popularity further.
I also provide manual submission services to all major search engines and directories. In the case of directories, I also provide the service of preparing short descriptions of your site as specified by the concerned Web directory.
Useful tips and suggestions will be given to you to take advantage of social bookmarking,
news aggregation as well as several others. Suggestions will also be given to you to submit your site and or include the link of your site in Trade Directories as well as other Industry specific sites. As an example Wiki Travel allows hotels to include links to their websites.
Social Bookmarking works on the principle that if one user likes your site and bookmarks it using the social bookmarking tools, several other users on the same network may visit your site using the bookmark placed by the first user and may also bookmark it themselves. The use of such tools will help you increase your website traffic.
An excellent package to track your website statistics is Google Analytics.
It offers various reports like referring keywords both paid as well as organic, referring websites,
page views, visits, unique visitors, pages viewed, operating systems, browsers and monitor resolutions,
the countries to which the site visitors belong as well as several other reports.Full details of these
reports is given in the section Google Analytics Setup And Configuration.
Web site hit tracking enables us to make changes to the web site to improve the accessibility
of the website and increase website traffic. A Screenshot of a visitors overview report is shown below.
Various Search Engine Optimization packages are provided. Affordable Web design and development Packages are also available along with SEO. To select the SEO package that meets your requirement please refer to SEO packages.